Free and Effective Website Advertising Techniques

Advertise your Web Site Effectively and for Free with ezines

The key to advertising your affiliate or small business website is the ability to generate traffic. If you are unable to generate large amounts of traffic, then you, your business, will fail to generate an income. It’s that simple. It’s a numbers game. All the successful internet marketers understand that getting traffic to your website is your top priority. For the majority of us, having extra money to promote our business online successfully has become a real challenge.

While researching numerous web sites for effective and low cost advertising for my own site I have discovered several advertising techniques that are both free and effective. One of the most effective advertising methods I discovered is to create your own ezine or newsletter. Many ezine services are free, easy to use and the majority of the sites I found offer online or e-mailed lesson to teach you the techniques for effective writing.

You’ll want to build your ezine using topics that are related to your internet business. For instances if you’re selling nutritional products, write about topics related to nutrition. If you’re into fly fishing write about you’re experiences and or the various techniques and equipment needed to be successful in the sport. There are unlimited topics to discuss as you’ll notice when review the articles posted on the various ezines sites. Create two versions of your ezine so people can choose if they want ads included with it or not. This will attract the people who hate ads to subscribe.

It’s important to publish your ezine, newsletter, only on your web site and have your visitors subscribe to a “new issue” e-mail reminder. This free list building technique can really increase your traffic and sales. Be careful not to violate any of the terms and conditions the various ezines sites have. Doing so will prevent your ezine from being published and if your article is considered “Spamming” your account could be deleted from the site.

Many article sites allow you to list your website and one affiliate site in your resource box. One objective of your ezine is to build creditability for you and your website. Keep it simple and informative, most importantly be yourself. If you have a Twitter or Face Book account include your addresses on your blog. Most ezine sites will alert your fans and followers of a new blog that have posted to your site. Likewise, reference your ezine on your Twitter, LinkedIN and Facebook accounts.

In my research over the years I’ve learned that one of the key attributes of successful webmasters and internet marketers is that they are persistent. Building traffic to your website takes time and is not something that you do for a few weeks and then give up.

I wish you all the best,

Bruce