Online Advertising – Techniques That Are Working

Online Advertising has a voracious appetite for changes. Techniques which are raging successes wither out at the blink of an eye. It is thus very important to keep accessing the Online Advertising Techniques that are being employed for your business so that you do not end up flogging a dead horse. Let us have a look at the techniques that are currently working for advertising on the online platform.

Contests

Online Advertising is about interaction. This form enabled the target audience to interact and be a part of the campaign in ways that are impossible for the other media. Online Contests took this interaction to a whole new level and provided incentives of prizes and awards for the winners. It is a common practice for the advertiser to give away the promoted product or service to the winner of the contest. Registering for the contest often requires sharing of the contest. The lure of a brand new product results in thousands of registrations and shares. There are hardly any better cost effective techniques for creating awareness of a new product or service. Industries such as the telecom industry and IT industry, that have a faster rate of producing newer products, make effective use of Online Advertising Contest Hosting.

Free Samples

This is another technique of Online Advertising which is being amply used by various businesses. The practice of providing trial versions (lasting for about a month) has always been there in the market. Online Advertising Agencies have taken a page out of this book and employed a similar technique to promote services. A video discussing the problems that are solved by the services is made viral on the internet. This Viral Video gives a sample of how the service provider would solve the discussed problem, ending with its contact details. This technique often requires the user to key-in his details like name, email id. This database can also be then used at a later campaign for target based advertising.

Maintain Contact

Online Advertising is an ongoing process. Once a database has been created or obtained, sending out regular promotional emails is another effective technique. This ensures that the contact with the user is not lost. Maintaining contact can prove influential in increasing the chances of sales during the later campaigns. Sending promotional newsletters, mailers, etc. at regular intervals are some of the ways of maintaining contact.

Article Writing

Article Writing is another effective way of promoting the website of your brand. However, this area needs to be placed under close scrutiny as the forums allowing article submissions keep changing their rules according to the changes and updates of the prominent search engines. This is because they are among the first to be heavily penalized if caught on the wrong side of the ethics. Considering that the articles are published according to the current rules, they can act as permanent sources of advertising for your website.

Social Media Optimization

The present times in social interaction are the times of likes and shares. We are seeing a unique phase when sharing an interesting ad over the social media is also happening. Sharing and recommending an ad would have been unthinkable a few years ago. But think of the number of ads which you have seen because they were shared by a friend on your social media profile page. Online Advertising Agencies have intelligently used this phenomenon to their advantage. Viral Videos with humorous or emotionally engaging content are made available on the internet. The story line often contains a subtle reference to the advertised brand. Once the video goes viral, there is no stopping on the visibility or the goodwill generated for the brand.

If you are looking for prominence on the web right now, associating with an Advertising Agency providing the above services would go a great way. In a nutshell, going engaging and going viral is the current working mantra of Online Advertising.

Persuasive Advertising Techniques – 3 Easy Steps To Make Your Ads Stand Out Like A Diamond

Attention Grabbing Is Both An Art And A Skill

You see, out of the multitudes of advertising resources, no matter how much you spend on your advertising campaigns you will always have to face one thing. Writing your ad copy before the launch.

What is a good ad copy. It is simply an advertisement which focuses on persuasive advertising techniques in order to get the message across to your prospects. Something that stands out and commands attention. Here’s how.

Step 1: Make Your Benefits Stand Out

Many times I see this mistake in most ad copy that is being placed online or offline. Its quite obvious to marketers yet some people still make this mistake.

When you write an ad try focusing on how your product or service can benefit your prospects. Instead of saying, “we have 4 classy designs to choose from” try changing your angle of approach to, “you can choose to look stunning, sexy, happy or professional with these range of“.

Step 2: Tell A Story In Your Ad Body

So we have figured out the headline as in step 1 and now we’re ready to move onto the next step. You will have to be able to retain the prospects attention.

Quickly do this by telling a story of yourself, a friend or about something. It really doesn’t matter as long as its not a lie and your readers can relate to it.

Step 3: A Strong Call To Action

Perhaps the hardest path for anyone who is in advertising is asking for the sale. I’m going to make it as simple as possible. Just write this part like you are telling them as a friend.

No, really people don’t like to be sold but they do like to buy. Imagine your friend telling you, “hey you gotta see this movie!”. See how simple it is? Just get this done and you’re ready.

Turning words into emotional motivators is one of the greatest persuasive advertising techniques you will ever learn. Now, take these steps and put them into action right away and plan your campaigns thoroughly!

14 Advertising Techniques That Crush Guerilla Marketing

1. PERSONAL FACEBOOKING – Facebook is THE social media outlet. Where the eyes are, is where you need to be (in some capacity). But the key to translating Facebook into revenue is not in ads on the side of the page. It’s not setting up a fan page with daily specials. The key to turning Facebook into cash is in personal messages. You don’t have to be friends, but you do have to already have to know their name. So this isn’t an advertising technique as much as a customer relations technique that translates into revenue. I use this method to drive repeat sales. Ex. Hey Breanna, It’s Adam from so-and-so, I saw you bought our thingamajig in March and it just went on sale! And if you pay cash, you will get 15% off. Hope to see you soon. I also use this to reach out to customers that haven’t bee in a while. Ex. Hey Jessica, I haven’t seen you in a while. I hope you had a great summer and I hope to see you soon! I’m careful not to include a sales pitch in this message. I never send Facebook messages more than once/2-3/months. Just remember, keep it really personal so it feels like a conversation instead of a solicitation.

2. KEYWORD-HEAVY DOMAINS – I have an anchor webpage, that is, my main site where I want traffic to flow. Then… I have my keyword-heavy websites (17 and counting). These are domains that I purchased to help me with Google/Yahoo organic results. These domains are highly specific to my business and geographical location. Ex, I own a tanning salon in Tuscaloosa, Al. My primary website is tanningoasisdowntown.com. But I also buy tuscaloosatanning dot com, tuscaloosatanningsalons dot com etc, You get the idea. Which ones do you buy? Ask yourself this question- “If I just moved to Norfolk and wanted to find a coffee shop, what would I type in Google to find one”? Odds are you type something like “coffee shops in Norfolk, Va”. Buy that one. Use a keyword tool to find what people are searching and then buy them. Build a static, simple page that has a lot of text info and links to your anchor site

3. ONLINE REVIEWS – To maximize your local results on search engines like Google and yahoo, get a handful of friends and family to “write a review” of your business.

4. MORE VIDEOS – Google likes videos. Facebook likes videos. YouTube likes videos. People like videos. Customers like videos. Make more videos. Use descriptive titles that include your business name. No longer than 2 minutes. Be creative. Use Tube Mogul to disseminate.

5. PRESS RELEASES – Don’t use this technique if you don’t have anything interesting to say. If you wouldn’t see your idea on the five-o-clock news, then you don’t need to do a press release. It has to be newsworthy. It has to be huge. It has to have impact. I send press releases when I have a major event planned. Not only will you get links online, but free exposure on TV, newspaper etc. about your huge newsworthy impact. If your business is small, regional, national or global; submit to digg, prweb, local TV stations, newspapers, relevant magazines etc.

6. CHALKING – This is one of the best ROI marketing techniques out there. Find out where people are walking and chalk it up. 5-10 words max. I do this monthly.

7. RELEVANT CROSS-PROMOTIONALS – I administered a survey to 40 of my customers and asked them to name three local stores they frequent (other than Wal-Mart, Publix etc). There were a lot of businesses in common. I now know where my target demographic goes shopping, eating, drinking etc. These are the businesses I partner with.

8. BATHROOM ADS – If you don’t want people seeing the name of your business when they tee-tee then don’t use bathroom ads. But if you are a tanning salon near a university, then I’m asking every bar owner in town if I can affix my laminated, color flyers to the back of the stall door in all of the ladies restrooms.

9. CLUB FLYERS – There is no better place to buy your business cards, 4×6 postcards, flyers and banners than clubflyers.com. For brand recognition, I have an array of different cards on hand. I go to apartments, parking lots, dorms, and public events and disseminate my cards.

10. MICRO-SPECIALS – I’ve found that highly targeted specials work very well. Downtown Savannah workers, Student special, Active military discount, etc. Whoever your target demographic, invent a special for them and advertise where they are. This is when I print special 4×6 postcards specifically for this special and distribute where these people are.

11. HAND-WRITTEN LETTERS – Older customers will appreciate this much more than the younger demographic. I write my loyal customers a letter at Christmas, thanking them for their business and loyalty. I let them know without them, I wouldn’t be in business. That’s it. Be honest. Nothing cheesy and no sales pitches. I always say something personal like “Tell Jeff I said hey”. Just something to show you care about them and you better care about them; they are your livelihood.

12. COMPLEMENTS – This is another customer relations technique. People don’t want to hear about you. They want to talk about themselves. Furthermore, they want you to listen to them talk about themselves. So ask questions about what’s going on in their lives. Listen and make a mental note so you can follow up the next time you see them. Pay them a complement. Don’t shower them with complements. One good complement a month is perfect. “Did you darken your hair, it looks really good”, “I like those shoes”, “You look nice today” This is powerful.

13. PERSONALIZED REWARDS – Find out which customers you want to reward. Whether it’s loyalty or the amount of money they spend; personalize their rewards based on what they have bought or valued in the past. This will drive repeat sales and increase customer loyalty.

14. OUR PRICE/COMPETITORS PRICE – Value. Saving money. These are important things, but rarely do we see the savings in front of our face. When you are at Office Depot you don’t see Staples’ price on the same tag. Imagine if you did see this. I would remember that Office Depot’s price was better than Staples the next time I need printer ink. If you are able to do this-Do it. Keep it tasteful. Show people that we give you the best product or service for the best price.

Copyright 2010 Tanning Oasis

5 Effective Advertising Techniques For Creating an Interesting and Persuasive Ad

It doesn’t matter if you’re a copywriter, marketing executive or entrepreneur, there will always be an opportunity where you have to use visuals to market your business and product.

It sounds fairly simple to tie words to pictures; just take a relevant image and slap it above the headline right?

Here’s where the problem lies – most marketers make the common mistake of repeating in words what they’ve already shown in the visuals. How many times have you seen ads that say “2 For the Price of 1” and show a picture of 2 products being offered at a discounted price? Ads that are created this way are redundant, repetitive and mean nothing to readers!

Understand that people these days are better educated and can tell the difference between a good and a dumb ad. Showing them something that is blatantly obvious isn’t going to help you win the hearts and minds (and wallets!) of your readers! So how do you create an ad that wins you that all-important sale?

Here are 5 proven and effective advertising techniques that will make your readers go from “what in the world?” to “WOW!”

1. Use split-screen images to highlight the benefits of using your product: Do a before-and-after or side-by-side comparison. Use graphs, charts, timelines, statistics and visually impactful images to illustrate the amazing results achieved by ordinary people using your product. If you want to make your ad even more interesting, you could show the negative consequences of not using it as most people are motivated by pain.

2. Give your readers a glimpse of the future: Paint a vivid picture of the lifestyle that your product helps to create. In other words, emphasize the results of using your product. Could it be a more successful future? Or greater recognition? Or more happiness? You may even highlight the pain your readers would feel by not using your product.

3. Demonstrate the product in use: You often see this type of technique in food advertisements where motion is used to make certain meals look more appetizing – butter being spread on bread, cheese oozing out of the sides of a pizza, steam wafting out of a bowl of piping hot noodles. The rule of thumb is this: if there’s motion, show it. The same applies for products that are not food. If you’re selling t-shirts, show them being worn. If you’re promoting a skin moisturizer, show it being applied on the skin.

4. Emphasize a real, everyday person connected to your product: As I’ve always mentioned in my articles, consumers are smarter this days and relate better to ads that are believable and real. To prove this point, take a few seconds to answer this question: Who would you relate better to? An attractive-looking male model who claims he’s found the woman of his dreams. Or an average-looking Joe who has overcome low self-esteem and finally found the confidence to attract a love partner?

Therefore, this person should be a customer who has already experienced your service and product. By using pictures of real, ordinary people using your product, it makes your ad more believable and your readers will naturally respond better to something they can relate to.

5. Take the emphasis away from the product, but not the benefits: Sometimes, to stand out from a sea of clich├ęd ads, you have to move beyond the obvious and do something different. So besides your own product, what other images can be used to highlight its benefits? If you’re selling a hair growth product that stops balding, could you show something else that isn’t the balding scalp of live human being? Could it be the smooth surface of an egg? Or the bristles of a broom?

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