Advertising Techniques for Best Craigslist Ads

Do you think your business could benefit from advertising on Craigslist? Here’s an interesting fact: Craigslist gets around 20 billion page views per month, by more than 50 million people in the United States alone (source: Craigslist.org). That’s a lot of people looking for services, products, and most important of all, the deals. In short, Craigslist is a gold mine, and those with the most attractive products, services, and most important of all, ads will get the customer. Let me stress that again, people are looking for the best deals, and those with the most attractive ads will get the customer. In the next few paragraphs, I will explain what the best advertising techniques are used for the best Craigslist ads. These paragraphs are outlined by location, the title of the ad, and the body of the ad.

(1) Location, location, location!

It is one of the most important aspects used in marketing techniques. So what role does location play in Craigslist advertising techniques? The answer: your location. That’s right, when you post an ad on Craigslist, narrow down your ad to the very town you live in. Or, if you live in a big city, narrow it down to a specific part of that city. This might seem counter intuitive as you seem to be marketing to a smaller audience, however, ask yourself this: if you were looking online to buy a computer from someone, would you rather drive across town to pick it up, or get one from your neighbor three blocks down? The answer is simple, you’d pick the closest one. Stating your specific location helps weed out your competition.

(2) Techniques for Ad Title

The specific location will help your one line ad get noticed by potential customers. But what other advertising techniques can you include to make sure you have the best Craigslist ad in your market? In your title, it is important to state your product, or service first. We are a culture of convenience, and a person will choose the first ad they see that sells the product or service they are looking for. After the product or service, then you should list your name, or a benefit of choosing the ad. An example title would be something like “Landscaping Services, Call Tom for Great Rates”. The example ad has all three components of a great title: The service, the name of the provider, and a benefit of choosing that ad. Next to the ad would be your location, furthering the weight of your ad on your prospects.

(3) The Body of Your Craigslist Ad

Now that your prospect has opened up your ad, it’s time to wow them and show them how professional you are. If you know HTML, you are in good fortune. If not, I have included a link at the bottom of the page providing customized HTML Craigslist ads. In the body of your ad, pictures speak a thousand words, so use them. Show examples of the work or product you’re selling. Show off your best testimonials, and make a list of benefits and features that a person would get if they chose you. Again, a benefit is something like “affordable”, “high quality”, “brand new” and a feature would be “also comes with X” or “we will also do x as part of our service”. A feature can be thought of as an enhancement or part of a service you already offer.

Now that you have learned how to create the best Craigslist ad…

Now you have learned the advertising techniques it takes to make the best Craigslist ad. These are principles more than strict rules, so test, and have fun with it. Again, if you really want to spruce up your ad, use HTML and images. If you need you can find a link at the bottom of the page to get customized ads specifically for your business, products and services. I hope you enjoy all the same success I have while learning about and implementing these advertising techniques.

Free Online Advertising Techniques That Actually Work

Nothing is truly free, right? There is always some type of price to pay for it. When you get something for free it is usually of a lower quality than something that you pay for, hence the old saying you get what you pay for. This is not exactly true with free online advertising techniques. SUre they are not exactly free, but you will not pay a penny for the techniques you are about to discover. Plus you will actually get just as good of quality or even better out of them than you will from many paid advertising techniques.

First, you have article marketing. This is one of the hottest techniques on the web for advertising and there is a reason for it. It is free! Not only that, but you are actually doing more than one type of marketing at the same time. Every single time you write an article and submit it to a free article directory, not only do you get the traffic from that site, but you also get indexed with the search engines for relevant keywords, and you will also be building a new back link to your website making it stronger to the search engines.

On top of that this method will create more targeted traffic than pretty much anything else out there that you can do for free. The reason being is that you know if someone is willing to read a 250 t0 500 word article about a subject and click on a link for more information, then they must be interested in that subject. So when the arrive at your website they are already interested in what you have to say and as long as your website is designed to sell them on a product you will have a better chance of doing so because they are so targeted.

Second, signature traffic. This is the little ad you put at the end of every outgoing email that you send. It is automatic so your time is not a factor and the trade off is about 2 minutes of time for constant ads going on the bottom of your email. Set up your signature with a link back to your website and you are done. Then, every single time you send out an email your link is there for your readers to click on. It could even get forwarded on to the next person and so on.

Last, forum marketing is hot. Now just like with article marketing this is going to have the trade off of your time, but also, just like article marketing your forum posts will create multiple streams of traffic. Sure you will get readers that go to the forum and want answers, but you might also get your post indexed by search engines, and you create a back link to your website making it look better for the search engines. Plus if someone really likes your website they might start recommending it to answer other forum questions as well. This is a very good free online advertising technique that you can use.

4 Free Internet Advertising Techniques That Actually Work

In today’s age with the internet and the free internet advertising techniques that are available to you, many people have started and continue to use these techniques to promote their products. In years past with fewer people marketing online and the cumbersome programs that required a degree in computer science to run a nice website was enough. With new inventions of friendlier computer software and enhancements of the internet a young child could start and maintain a website within minutes. With all these enhancements to our technology brings more competition to obtain highly targeted visitors to our websites, and without visitors to our websites, we do not complete sales. We all know that we want to advertise online, but with all the competition how can we leverage free internet advertising techniques? Below area four techniques that not only have I used personally but many top marketers like me have also.

Video Marketing

Video Marketing is a free internet advertising technique that allows you to use a camera or camcorder to record a quick 2-5 minute video and upload to many sharing sites. One of the most popular sharing sites is YouTube which is owned by the largest Search engine in the world, Google. The great thing about Video Marketing is that many people can not only see you as a person, hear your message but also they can “feel” your sincerity. You also have the ability to add a website link into the video or in the resource box below the video, this link then sends the viewer to a site were you sell your products or services. Just make sure the site that you send the viewer to is relevant to the video that they just watched or otherwise they will probably leave.

Article Submission Sites

Article Submission has been around for a very long time, and has become a very power and free internet advertising technique that many marketers business has been built on. With article marketing you are writing an article (similar to this one) on a certain topic or niche that you have done some homework on. You will want to keep the article anywhere from 500-750 words and have a good title, good information and a good call to action at the end. Upon the completion of writing your article you then have the ability to submit the article to hundreds of different sites that will accept them for free. With the article on their site, it will bring more readers and there will be a link to your site that you want a reader to go to. Another great feature of article marketing, you have the ability to insert links inside the article to other content that you may have published online or even your blog to strengthen your expertise on the topic you are writing about.

Forum Posts

There are thousands upon thousands of forums online and new ones surfacing ever day. With forum posting you will want to find a forum that really is relevant to the website you are trying to promote and then become a member of that forum. Becoming a member of the forum not only allows you to talk and meet new people but also allows you to post your own content based on the topic and a link back to additional information on your site. At the end of every post that you make, your name will appear and you will start becoming an expert in their eyes, which in turn drives more traffic to your site.

Blogging and Comments

Starting your own blog is very cheap; the cost of the website and a few other things could cost as little as 25 dollars. Many blogs are started and maintained by a program called Word Press which has become a very user friendly tool to many people all over the world. Blogs have always and still continue to carry a very special place in the eyes of search engines. With blogs, they can be customized to your wildest dreams, add videos, write content and many more things. If you are considering starting a blog, then just do it, it is really easy, I would suggest finding a Social Media Tribe that allows you to mastermind and comment on each other’s blogs. Comments on a blog show traffic, and a diversity of people all over the globe, which attracts the search engines which they start indexing and providing more traffic to your site.

Advertising Techniques – Which to Choose?

The right advertising techniques will surely help increase the traffic of your site and hopefully convert this traffic into sales. The technique one will use should cater to the niche one is serving. For instance, if one’s niche is catered to youths, then it would be good to have your ads focused on the interests of this group. They may be as colorful as possible and perhaps compatible with the new trends either in music or fashion for teenagers.

When it comes to presentation, advertising techniques are of two types: image-based and text-based. Make the images as appealing to them as possible and make the words grab their attention. Remember if the text is boring, they won’t bother reading it and may go on to the next website.

The following is a list of specific advertising techniques one may use:

Content Advertising

This refers to the content of one’s website and how it ranks on the results of search engines due to SEO or LSI. It may also refer to articles submitted to other websites (with a link back to one’s own), press releases, reviews of one’s products or services in other sites, etc.

Link Advertising

This type of advertising shows a small ad in a different site with a link back to your own site. Remember to make it as interesting as possible or else no one will click on that link.

Obtrusive Advertising

Have you visited a website and suddenly a pop-up appears out of nowhere advising you of an offer or something? This is obtrusive advertising. The challenge here is to have the pop-up appear for the right segment one is trying to reach. Of course, some people don’t appreciate this kind of advertising, and sometimes, they just click on close without even visiting the site promoted.

Viral Advertising

Have you noticed that there are websites, which encourage you to tell your friend about the same site, perhaps by sharing something in that site? All the person had to do was put in the email address of one’s friend in some field on that site. This is called Viral Advertising, much like the traditional word of mouth advertising we have known for years.

These are just some of the advertising techniques one can use to promote one’s business online. It is best to diversify one’s ads to get the most benefit from them. At the onset, it may be difficult to determine which technique will work best for one’s business. It is important, then, to have a regular review of one’s ads to see which ones should continue for bringing in good results and which ones should be amended.